IntheMaking Founded in 2017 by Ivor Novello Award-winning songwriter, drummer, and producer Cassell The Beatmaker. In the Making is a dynamic artist development programme dedicated to nurturing emerging music talent.

With over 25 years in the music industry, Cassell has worked with both rising stars and household names, including The Streets, Plan B, MNEK, and Mahalia.

Cassell and his expert team provide comprehensive, hands-on support to help artists realise their full creative potential.

About our Founder

Cassell The BeatMaker is a UK-based Ivor Novello Award-winning songwriter, producer, and drummer, and the founder of In The Making (ITM)—an organisation dedicated to supporting emerging talent from underrepresented and disadvantaged backgrounds.

Cassell’s journey in music began at a young age as a drummer in Quite Sane, a band formed with school friends. As the group grew and developed, they soon found themselves playing sold-out shows across London, setting the stage for their future in the industry.

His professional career began in his teens, touring internationally as a drummer and building a reputation for versatility across hip-hop, soul, funk, and pop. Moving fluidly between live performance, production, and songwriting, Cassell has established himself as a respected figure across multiple areas of the music industry.

He is best known for his work on Plan B’s The Defamation of Strickland Banks, which contributed to him receiving an Ivor Novello Award—one of the most prestigious honours in songwriting.

Live / Touring

Plan B · The Streets · Duffy · The Roots · Labrinth · Kano · Natasha Bedingfield · Ms Dynamite · Estelle · Terri Walker · Vanessa Simon · Akala · Courtney Pine · BBC Concert Orchestra · Keziah Jones · Greg Osby · Steve Williamson · Pino Palladino · JayKae · London Posse · IIuvlive · Bassistry · Missy Lilly · Rob Green · Aileen Kelly · Apricot Jam Band · Balk Twag · Quite Sane

Production, Writing & Session Work

Plan B · The Streets · Jeff Beck · Paul Epworth · Fraser T. Smith · Duffy · Natasha Bedingfield · Beverley Knight · Rebecca Ferguson · Maverick Sabre · Axelle Red · Pino Palladino · John Newman · MNEK · Mahalia · Rizzle Kicks · Akala · Demolition Man · Terri Walker · Vanessa Simon · Dionne Bromfield · Matt Goss · LZ7 · Garou · Josh Barry · Rob Green · Missy Lilly · Aileen Kelly · Bassistry · Quite Sane