Founded by Cassell The Beatmaker

Ivor Novello Award

In The Making


We invite you to join the In The Making community as we bring hints, tips and advice into your world to help you build a solid career within the music industry.

Get Free Email Updates!

Signup now and receive an email once I publish new content.

I agree to have my personal information transfered to MailChimp ( more information )

I will never give away, trade or sell your email address. You can unsubscribe at any time.

Class of 2019 performing on BBC Radio London with Cassell The Beatmaker

Latest Posts


Our Mission

‘In The Making’ (ITM) is a newly launched Artist Development Scheme founded by Ivor Novello Award winning songwriter, musician, and music producer Cassell The Beatmaker.

ITM is a holistic programme of support, development and empowerment for emerging artists. Services offered include:

  • Support to build self-esteem and self belief
  • Finding your unique music sound working with an established songwriter and producer
  • Song writing, recording, production
  • Support of an experienced fundraiser to lever funds to make the work happen from a range of funders
  • How to build your brand and develop a fanbase
  • Social media and marketing support
  • Life as a self-employed artist
  • Access to well established networks to get your music heard in the right places
  • Showcasing opportunities


ITM aims to hold your hand through the industry doors, so that you can hold your own in the business, with career and business planning support.

Not only will we develop you into the best artist you can be, we will also equip and empower you to launch your career in the music industry and stay true to your art, with a firm plan on how to make a sustainable living as a working recording artist

Cassell The Beatmaker has produced for, and performed with, some of the biggest names in the business; ITM can support you to make the most of your talent through access to professional music talent, production, marketing and launch expertise.

If you are interested in becoming a pilot artist on this scheme please email our artist liaison:

[email protected] – please title your subject ITM PILOT SCHEME and your name.




I have worked with Cassell for over 10 years now. We’ve toured around the planet many times, played hundreds of shows together and participated in countless studio sessions. He is a brilliant musician, producer, drummer, professional teacher and student. His enthusiasm for teamwork is infectious and he will always go that extra mile. We will continue to work together for many years to come. 

Independent Artist

It’s a pleasure working with Cass not only is he is a quality producer / beat maker / musician but he has helped me outside of making music, introducing me to other people in the industry that can help me with what ever I need. He’s also given me great advice when it comes to the music business and especially touring. I’m very grateful to have met Cass so early on in my career. Someone I hope will be with me till the end. Constantly inspired when talking and working with him.

Ady Suleiman

Sony Syco

Cassell is a beats magician. While we were writing together, I kept walking into the room to find him conjuring up the most  wonderful beats and I would find myself instantaneously in another world . It feels to me like he sees music as if it’s a puzzle to solve. He has a childlike determination and trust that as he throws himself into it, the music will make itself known . 

Natasha Bedingfield

Independent Artist

I’ve had so much fun working with Cassell over the past few months, not only have I come away with great songs, I’ve also learned about the production side too. For me coming from Cornwall, working with an Ivor Novello award winning producer is a big achievement, and on the first day we instantly clicked, and he is just a genuine fun and nice guy to work with. It’s also helped me a lot working and writing with other musicians, and building a bigger circle of people. I’m very excited to see what the future brings, and keep making good tunes!

Charlie Bowdery

Independent Artist

Cassell and I met at Fifth Element Studios back in 2013. Our paths have crossed many times since –  given the work that we both do with The Hip Hop Shakespeare Company – but we began working on new material and building a strong catalogue of our own music in late 2015. Whilst much of the team around us had seen and expressed great excitement in my potential, Cass put aside the time and effort to make actual and tangible steps towards my growth as an artist in my own right – to which i am very grateful. 

Whilst interning at Fifth Elements Studios, I was able to sit in on many of Cassell’s recording sessions in which I met many of the Artists and producers that I now consider to be friends within the profession and either have, do, or will work with on future collaborative material. These sessions also expanded my perception of myself as a rapper – into a songwriter, willing and able to adapt to different styles and genres of music. 
We are currently in the process of completing my debut EP which will be released over the course of summer (2017) and things are beginning to take shape. It has been a great experience for us both as we have been able to learn and understand each others artistic direction and create a strong collaboration of the two. I look forward to seeing what will come off the back of the release, and the evolution of our music over the years ahead!

Independent Artist

I started working with Cass a few years ago and we instantly clicked and got on so well. Every session is so much fun and even though most of the time we are working to a deadline, it doesn’t feel like this when you’re working with Cass… there are never any negative vibes!
Cass always has such a positive outlook on everything and really believed in me and my career as an artist. He has improved my confidence, my songwriting skills and changed my mindset for the better. Cass is constantly pushing me to achieve my very best, by encouraging me not to be scared to try new things or make mistakes.

Every session with Cass is extrememely inspiring and it’s so easy to write songs as the beats he comes up with are really catchy. His production skills are extremely well tailored to each artist he works with and he’s always happy to give advice regarding the industry or which direction is best to follow.

Cass has really improved all aspects of my musical ability and turned me into the confident pop / r&b artist I am today. I owe a lot to him and his team and am extremely lucky to have had him on my journey with me.

Daisy Day

Independent Artist

Cass has a flow that allows you to perform and create at your best in a very short space of time. He makes sure that we have everything we need as artists and makes sure we have the time to do what we do best as musicians and writers.
Another great thing is that he understands the boundaries of what needs to come from you and what he can help with. We’ve written some great melodies working together however the lyrics have always been left to me which not a lot of producers like.
I feel like I’ve developed a lot since working with Cass and I’d recommend him to every artist.
Considering I’ve only worked with Cass a handful of times since the beginning of the year we have already come away with 4 songs. It’s great that I can also translate them straight to stage because of the writing team we had in place. We’re so impressed with the 4 songs that I know there’ll be more to come. I’ll make sure!

Josh Barry

Independent Artist

‘I started working with Cass over a year ago now and in that year I’ve improved in every aspect of my music. My songwriting, playing, production and overall creativity and musical understanding. Cass pushes me to be the best I can be but in a way that is very supportive and easy going and inspiring. His skills as a producer are obvious to see but his ability to understand every artist individually and help them get what they want out of it are unparalleled.

Cass is extremely easy to work with and he has a great relationship and chemistry with everybody which is testament to him.
Due to this, Cass has a fantastic team and network of musicians, songwriters, engineers, photographers, film makers that are available if need be.

As well as the practical side of things Cass has helped me a lot with understanding what it takes to be an artist but also the business side of the industry and understanding how it works. He has been there consistently to offer invaluable advice whenever I’ve needed it and he’s also been there on a personal level whenever I’ve needed him which I’m great full for.

Hopefully I’ll be working and creating great music with Cass and his team for many years to come!”

Rob Osgood

Independent Artist

Artists In Development


Ellie Mead


Neekz Navali



Josh Barry

Charlie Bowdrey

Daisy Day

Deacons World


9 + 12 =

Founded by Cassell The Beatmaker

Ivor Novello Award

In The Making


In The Making CIC : G08 PillBox, 115 Coventry Road, London E2 6GG
CIC Company Number: 10823385